La Senda Hacia El Sol

CLIENT

YEAR

SERVICES

Locals

2024

BRAND GRAPHICS

ART DIRECTION

MERCH DESIGN

DAILY PROCESS©
We see what everyone looks at but no one sees.
Design Services

Based in Medellin & Toronto serving worldwide.
All rights reserved® *purodesign.ca

ABOUT

The tracks may be choppy, the footsteps may be blurred or the signals dipped; but being a passenger is a luxury. And it is also a luxury to cross that platform that used to eat your new and old soles, without discrimination. The same soles that for a long time have carried the sorrow of smiling falsely and crying decently. The same soles that took off from the floor when they realized that falling in love is synonymous of being remembered. Or who sweated serenades for nights when they realized that love is not enough. Discipline, is what the streets say. It's easy to rumble around so many corners, but trying not to get crowded in the alley is the task. Because in the end, what takes you is the avenue.

Concept creation, key visual, graphics for merch and campaign for the launching of Doble Porción's crew album with THE LOCALS COMPANY.

DAILY PROCESS©
We see what everyone looks at but no one sees.
Design Services

Based in Medellin & Toronto serving worldwide.
All rights reserved® *purodesign.ca