Under The Sun
YEAR
SERVICES
2024
BRANDING
MERCH DESIGN
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DAILY PROCESS©
We see what everyone looks at but no one sees.
Design Services
Based in Medellin & Toronto serving worldwide.
All rights reserved® *purodesign.ca
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ABOUT
Under the Sun is a streetwear brand inspired by rebellion, cultural expression, and protest. PURO STUDIO developed its concept, visual identity, packaging, and first capsule collection.
Every design choice for Under the Sun reflects its mission to empower creative and artistic expression. We ensured the brand’s visuals resonate with those who use fashion as a statement of individuality and cultural critique.
Photography & Art direction by:
THE BLAZE PROJECT
