Under The Sun

YEAR

SERVICES

2024

BRANDING

MERCH DESIGN

DAILY PROCESS©
We see what everyone looks at but no one sees.
Design Services

Based in Medellin & Toronto serving worldwide.
All rights reserved® *purodesign.ca

ABOUT

Under the Sun is a streetwear brand inspired by rebellion, cultural expression, and protest. PURO STUDIO developed its concept, visual identity, packaging, and first capsule collection.

Every design choice for Under the Sun reflects its mission to empower creative and artistic expression. We ensured the brand’s visuals resonate with those who use fashion as a statement of individuality and cultural critique.

Photography & Art direction by:

THE BLAZE PROJECT

DAILY PROCESS©
We see what everyone looks at but no one sees.
Design Services

Based in Medellin & Toronto serving worldwide.
All rights reserved® *purodesign.ca