BRANDING
MERCH DESIGN
2025
This is a personal brand for Santiago, whose experience in a multicultural environment allowed him to develop a broader vision of fashion and its purpose. The brand reflects hidden thoughts, those that mark and transform us, expressed through garments that combine sophistication and authenticity.
Hidden Thoughts is a brand that observes more than it shows. It does not follow trends, it interprets and reinterprets them with a timeless approach. Its essence lies in introspection, in thoughts that build identity and in fashion as an extension of character. With a clean aesthetic and a clear message, it seeks to differentiate itself through patience and confidence in the creative process.
DAILY PROCESS©
We see what everyone looks at but no one sees.
Design Services
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